Retail and online shops
Sell in store and online without keeping two businesses in step by hand
Independent shops now run two stores at once: the one with a door and the one on a phone screen. Stock, prices and customers need to match across both, and a standard online store only goes so far. We build the pieces that make your shop work as one business, from click and collect to a loyalty program that knows your regulars in either place.
01
What gets in the way
Stock that does not match
An item sells in store and is still showing online, so the next order has to be refunded with an apology.
A store theme that fights your brand
Templates make every shop look alike, and the features you want need a stack of paid add-ons.
Customers who are strangers online
Regulars who shop in person are unknown when they buy online, so rewards and history do not carry across.
Hand-packed orders and manual labels
Each online order means retyping an address for the courier and updating a spreadsheet.
A first version
What a first version usually includes
A typical starting point, not a fixed package. Your brief decides what goes in first and what can wait.
An online store that fits your range
Product pages, collections and checkout designed for what you sell, rather than for every shop at once.
Click and collect
Customers order online and pick up in store, and staff see a pick list with a message to send when it is ready.
Shared stock levels
In-store and online sales draw on one stock count, with alerts when something is running low.
Customer accounts and rewards
One account and one rewards balance, whether a customer buys at the counter or on their phone.
02
The systems you already use
For example, many retailers already sell through Shopify and take payments in store with Square or Lightspeed, with Australia Post or Sendle for shipping. Often the right answer is to build on what you have; we will check and tell you.
03
Services this draws on
- Web and SaaS
Custom web applications, customer portals and software-as-a-service products from a senior Melbourne team, built and hosted by one team.
- Hosting and care
Secure hosting, updates and support for your software after launch, from the same team that builds it, so there is one place to call.
04
Questions retailers often ask
Should we replace our current online store?
Not necessarily. Many shops keep their store platform and add custom pieces around it. We will recommend whichever path costs you less over time.
Can customers buy online and return in store?
Yes, if you want to offer it. Returns and exchanges are worth planning early, so we include them in the brief.
Will it handle busy sale periods?
We plan for your busiest days, test the store under that load and host it on infrastructure that scales up when needed.
How is the work priced?
Per phase, by a person on our team, after reading your brief. You usually hear back the same business day.
Tell us what would help your shop
Describe it in your own words. Someone on our team reviews it and replies with a clear quote and timeline, usually the same business day.